Samsung-Apple smartphone ASP gap is likely to widen
The average sales price (ASP) gap between Samsung Electronics’ Galaxy and Apple’s iPhone is expected to widen in the second half of this year.
The iPhone 14 series, which was released in September, is expected to exceed $900 for the first time in the second half of this year as two professional models (Pro/Promax) recorded high sales despite the dollar-based price freeze. Professional models are among the high-end models of the iPhone series.
Hong Stock, director of market research firm Omdia, said, “Pro models (Pro/Promax) accounted for 52% of iPhone shipments from 43% in 2020 and are expected to increase 6% from the previous year to 58% this year.” He added, “The reason is that major iPhone consumers receive less economic stagnation due to relatively high income, but it was built with increased sales as notch removal and camera performance improved significantly on professional model displays.”
In the second half of this year, the gap between smartphone ASP between Apple and Samsung Electronics is expected to widen. On the other hand, Samsung Electronics’ ASP in the third quarter is expected to increase slightly from the second quarter ($383). Samsung Electronics announced on the 27th that ASP, including smartphones and tablets, recorded $282 during the third-quarter conference call. This is a $1 increase compared to the previous second quarter (281 dollars). Samsung-Apple
For the past two years, the gap between the two companies’ smartphone ASPs has continued to widen. According to market research firm Omdia, the smartphone ASP between the two companies was ▲ iPhone 737 dollars and Galaxy 280 dollars in the second quarter of 2020, 457 dollars ▲ iPhone 892 dollars and Galaxy 328 dollars in the second quarter of last year, 564 dollars ▲ iPhone 959 dollars and Galaxy 383 dollars in the second quarter of this year. In other words, the ASP of Apple’s iPhone is 2.5 times higher than that of Samsung Galaxy.
Director Hong said, “Samsung Electronics’ smartphone ASP has increased by more than $100 compared to two years ago, but it is less than half compared to Apple.” 파워볼사이트
According to Omdia, smartphone ASP reflects the price sold as a self-sufficiency system, excluding products distributed through telecommunication companies. It surveys the price of smartphone sets for each model through the top 12 websites in seven countries around the world, and calculates ASP by combining them with the shipment data compiled by Omdia.
Meanwhile, Samsung Electronics’ annual smartphone shipments are expected to be 266 million units this year, down 2.1% from the previous year (272 million units). Apple is expected to reach 240 million units, up 2.5% from the previous year (235 million units). Omdia said it had originally expected Apple’s annual shipment of 237 million units, but had slightly raised its forecast.
Apple’s shipments next year are expected to be 237 million units, down from this year. “As iPhone prices rise overall in emerging markets and various countries due to the strong dollar, demand for iPhone general models is not the same as before,” Omdia said. “As a result, overall shipments are expected to decrease slightly next year.” Samsung-Apple
